If you are still thinking of a great holiday present, why don't you give your loved ones with their favorite mobile apps this holiday season?
“What we see is the mobile app economy is very consistent with many consumer-facing economies, like retail,” said Craig Palli, chief strategy officer of Fiksu, a mobile app marketing firm. “It has a profound spike during the holidays.”
And that can mean big bucks for some app makers.
During the fourth calendar quarter, twice as many apps are downloaded than in a typical quarter, Palli said. And most of the action in the fourth quarter comes from downloads happening in December, he said.
This is certainly true for Apple, which sees a surge in the number of apps downloaded from its app store in December. Last year, a record of more than 2 billion apps were downloaded during the month.
What were all those new users downloading? Mostly entertainment and gaming apps, of course, according to data from the mobile research firm Localytics. And that pattern is likely to continue, Palli said.
Some of the mobile games that are trending in the Apple and Google app stores now include games made by companies like Rovio, King.com and Walt Disney. Some of the popular mobile apps that fall under the entertainment category include Netflix andAmazon's Instant Video app.
And because these popular apps are ranked high in the app store, they are likely to get a boost once people activate their new devices, Palli said.
The most successful apps this year, though, won't be the ones selling their program for an outright price. Instead, the most successful apps will be the ones that can be downloaded for free and then offer in-app purchases, which a user can buy to add to their user experience.
Whether it is a paid app or a free app, the mobile app industry is surely increasingly and making its mark. So don't be left behind and get your mobile apps downloaded.